Arth Branding
Strategy · Identity · Guidelines
What this covers
Building the foundation of a brand — how it looks, how it speaks, and how it is remembered. We work from strategy first, so every visual decision has a reason behind it. Most of this work is done with businesses in and around Pune, though the files and guidelines travel wherever the brand does.
What we do
- Brand Strategy & Positioning
- Logo Design & Visual Identity
- Brand Guidelines & Style Guide Development
- Naming & Tagline Development
- Brand Messaging & Tone of Voice
- Rebranding & Brand Refresh
- Business Stationery & Collateral Design (visiting cards, letterheads, stamps)
- Packaging Design
Typical clients
- Businesses trading on a logo that was put together quickly and never revisited
- Founders launching something new who need a name, a mark and a basic system before anything else
- Established companies whose materials have drifted apart over the years
- Product brands that need packaging and print to match what they sell
The process
Audit
We look at what already exists — the mark, the materials, the way the brand is described — and where it contradicts itself.
Strategy
Positioning, audience and message. This decides everything after it, so it happens before any design.
Identity
The mark, type, colour and how they work together. Presented as options with reasoning, not a single take-it-or-leave-it.
Guidelines
Written rules and source files, so the brand survives being handed to a printer, a developer or the next agency.
Before you get in touch
Yes, though we will usually ask a few positioning questions first. A mark drawn without knowing who it is for tends to get replaced within a year.
You do. Source files and the guidelines document are handed over on completion.
It depends on scope and how quickly feedback comes back. We give a timeline with the quote rather than a standard number, because the review rounds are usually what decides it.